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    The ‘Irrelevant Notification’ Ordeal From Twitter Ends: So How Will The New Notification Feature Work?

    Twitter, which has put many people into a nervous breakdown due to the irrelevant notifications it sends, is finally changing this situation. The platform, which wants to send more accurate and interesting notifications, will purchase a ‘notification company’ and seek ways to send accurate and relevant notifications to users.

    The irrelevant Twitter notifications that almost everyone receives frequently and do not hesitate to complain, about finally caught the attention of the social media platform. Most of the notifications sent by Twitter, which is one of the means of following the agenda of millions of people who have no business with phenomena or phenomena, were far from the focus of the user. However, the information that has emerged now shows that the company will change that with its acquisition of a new notification company, OpenBack.

    According to the news, Twitter, which has bought the mobile notification and interaction platform OpenBack, announced that the notifications it sends to the devices will be user-oriented in the future. According to Jay Sullivan, Head of Consumer Products at Twitter, “Irrelevant notifications are distracting,” said they want people to get information even if they are away from the phone.

    Twitter will send more ‘smooth’ notifications

    The ‘Irrelevant Notification’ Ordeal From Twitter Ends: So How Will The New Notification Feature Work?

    According to the statements made by Sullivan, he wants to send relevant and interesting notifications to millions of people who visit Twitter every day through notifications. In this direction, the social media giant, which has incorporated the mobile interaction platform OpenBack, plans to send the right notifications at the right time, giving importance to people’s privacy.

    While Sullivan provides all the information about the purchase and the project, about which we have very limited information, people also think that the notification sound on Twitter will be changed. 

    Jay Sullivan, Head of Consumer Products at Twitter, said in Tweets he shared on the platform:

    “The best push notifications get people to Tweets they care about on Twitter. But irrelevant notifications are a distraction. We want the millions of people who visit Twitter every day to receive relevant and engaging notifications via notifications. OpenBack and its talented team join Twitter, It will help us improve our ability to prioritize privacy and deliver the right notifications at the right time. We are excited that they are joining the team and can’t wait to see the impact. Welcome!”

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