TikTok runs tests for users to play games on the platform.
After Netflix, TikTok will allow games to be played on its platform. TikTok has taken a big step for users to be able to play games on the application. Application developers are conducting tests to play various games on the platform.
Undoubtedly, allowing TikTok to play games on the platform will not only increase advertising revenues but also allow users to spend more time on the application, which is one of the most popular applications in the world with more than 1 billion monthly active users. TikTok has not yet made an official statement on the subject, but TikTok, owned by Chinese ByteDance, seems to be quite serious about playing games in the application in many countries of the world. At the same time, this move is expected to be available by the third quarter of this year.
TikTok will produce joint games with Zynga Inc.
A representative from TikTok revealed that the company is testing playing minigames in its app by partnering with third-party game developers and game studios like Zynga Inc. However, the representative declined to provide further details on the plans or the games. “We are always looking for ways to improve our platform and integrate new features into our app that add value to our community,” the representative said in a statement. We regularly conduct tests on this.” said.
Several games have been released in the United States, including “Disco Loco 3D”, a music and dance challenge game from Zynga, and “Garden of Good”, where players grow vegetables to trigger donations to TikTok’s nonprofit Feeding. It is estimated that these two games will take place on the platform.
The company will step into this world with mini-games with simple game mechanisms and a short playing time. But users’ passion for gaming can make it different. Users of ByteDance’s Douyin, the Chinese version of TikTok, have been able to play games on the platform since 2019. TikTok can use the games in ByteDance globally.