A study published by Strategy Analytics revealed data on the smartphone market in the first three months of the year. When the data was examined, it was observed that Samsung was at the top and Apple was in second place. It was also reported that in the first three months of the year, smartphone shipments decreased by 11% on an annual basis.
It is a known fact that the use of smartphones, which have entered our lives in the light of technological developments, is increasing day by day. The data obtained reveal that more than 80% of the world’s population has a smartphone, revealing the rising popularity and how much humanity has turned to digital environments.
The best selling phone brands of the year announced
After many giant companies published reports for the first quarter of the year, Strategy Analytics published research on the global smartphone market. In the research, a total of 314 million shipments were made in the first three months of the year; it was noted that this corresponds to an annual decrease of 11%.
The company, which also published data on market shares, stated that South Korean technology giant Samsung showed its best performance in the first quarter of the last five years with 74.5 million shipments and a share of close to 24% in the first quarter. In the second place on the list of the best-selling brands, Apple, which announced that it achieved record revenue today, was on the list. It was reported that the market share of the US company, which made 57 million shipments, was 18.2%. The full list, which included Xiaomi, OPPO and Vivo, was as follows;
- Samsung: 74.5 million shipments, 23.8% market share
- Apple: 57 million shipments, 18.2% market share
- Xiaomi: 39 million shipments, 12.4% market share
- OPPO: 29.8 million shipments, 9.5% market share
- Vivo: 25.4 million shipments, 8.1% market share
- Other: 97.1 million shipments, 28% market share
Linda Sui, one of the directors of Strategy Analytics, made a statement regarding the global smartphone market: “ In the first quarter of 2022, global smartphone shipments fell by 11% to 314 million. This is the third consecutive decline in the smartphone market, ” he said. Sui added that the reason for the decline was factory restrictions, the chip crisis, COVID-19, geopolitical problems and economic difficulties.
Samsung showed the best performance in the last five years, Apple’s market share increased compared to the previous year
In the statements made about Samsung, the company is at the top with a share of 24%; It was reported that this was the best market share achieved since the first quarter of 2017. It was also stated that the demand for the newly released flagship Galaxy S22 series is high. In addition, it was stated that Apple increased its market share by 1% compared to the previous year, and the company reached these numbers under the leadership of the iPhone 13.
Stating that Xiaomi’s market share decreased to 12% with a decrease of 2% compared to the same period of the previous year, Strategy Analytics analysts stated that the giant company was affected by geopolitical uncertainties in Europe. In addition, experts stated that apart from these five brands, competition among brands such as Honor, Realme, Lenovo-Motorola and Transsion was fierce in the first quarter.